Cole Porter couldn’t have put it better himself: it’s delightful, it’s delicious, it’s de-lovely...in fact, it’s darling - nestling in a little stretch of Holburn Street that’s fast becoming the go to spot for destination shopping.

Dressed with sparkling crystal lights, striking silhouette wallpaper and a pop of diamante-studded pink, it’s a girlie haven for women dedicated to fashion.

The brand it’s darling was fashioned around a life long dream to bring individuality and luxury at various price points for women of style. Sizes range between a 6 to a 16 and cater for women of all ages. We feel that age should never prevent you from looking stylish and we find that it’s darling can offer something for everyone. As long as you have a passion for fashion or a flair for rare pieces you will enjoy the experience that is offered from the moment you walk through the darling door!

We welcome you whether virtual or in person to enjoy the darling experience.

Yours sincerely, the darling girls . . .